How To Run A Successful TikTok Content To Unlock Your Brand Potential

How To Run A Successful TikTok Content To Unlock Your Brand Potential

TikTok marketing can be defined as the utilisation of the platform and all related content with the purpose of advertising your brand and the goods and services it offers. This makes it very easy to build up your own online presence using the permanent short-form video content format that seems to captivate the audience and in turn sells off your business products.

As for social media marketing, which unites all the platforms for promotion – TikTok marketing is specifically intended for TikTok only.

You’ll want to make sure your brand messaging on TikTok aligns with all other platforms your brand is present on and as a rule of thumb TikTok content is completely opposite to the content that is published on other platforms.

TikTok business account – How to get started

Here they are and before you sign up and create any TikTok Business Account you should note the difference between a TikTok Business and Creator Account.

Still, TikTok business accounts do not have access to the whole sound library. But all these extra features more than compensate for it. To create your TikTok business account follow along with these quick steps:

1. Go to the iTunes store or play store and look for TikTok and download the application Next create a new account.

2. Tap the hamburger menu in the top right of the application opening your TikTok profile.

3. Tap Settings and privacy

4. Tap Manage account

5. Under account type tap Switch to Business Account.

Step 6. Select the industry that you think is closely related with your type of business

And voila! You have a business profile now and can proceed with the process of making your account more attractive for the target audience.

How to adopt TikTok for marketing

Next, you have a business account, and know what TikTok can contribute to your social media marketing. Let’s amplify your strategy.

Learn more about your company’s growth with TikTok marketing using a social media management tool. It will also help in simplifying processes, publishing and gather the results electronically.

Getting started with TikTok using Sprout Social is easy:

1. Sign up with a business email and take advantage of a free trial.
2. Once you are logged in, look at the top right corner of the home page, click on “Account” and under it click on “Settings” and then on “Connect a Profile”.
3. In the In Group drop down list, select the specific Group which you want to associate your TikTok account with.
4. To link up with Sprout, go to the TikTok page and click “Connect” as a process of authorization. Consider connecting more than one social media to control all of your social media in one place and get full reports of all networks.
5. After you have linked your TikTok profile to Sprout, you can then share videos, and captions to your TikTok profile.
6. Click the Compose button as an icon – a representation of a paper with a pen underneath it to open Compose.
7. If you’re going to create a video using multiple Tiktok profiles, utilize the Profile Picker in the following manner.
8. It is fast through the keyboard whereby you can enter any text you would wish to put in your post. Just a reminder, you can expect that there won’t be any auto-suggest for usernames, better type them properly.
9. Click Camera icon.
10. Choose your source for your video.

How to review your Video?

1. When reviewing your video thumbnail, a selector arrow can be selected to choose a frame for the thumbnail.
2. Place any extra hashtags and choose any included hashtags if there are any on the post that a social media platform recommends to users.
3. Adjust your TikTok Settings by switching
4. Use any of the publishing workflows or tags that are applicable.
5. Select the time you want to post your tiktok video.
6. Select custom dates and times, now, publish to queue in Sprout Social or choose Send Time to get in front of the most people.
7. Click Schedule or Send. As usual, your video remain immediately posted on the TikTok profile you chose to post at the time of the posting.

We hope you agree the process is simple. You can sign up for that free trial now to get going.

Can I know when my TikTok videos are going to remain posted?

After scheduling your TikTok videos, inspect your Publishing Calendar so you can see all your planned content — upcoming, today’s, yesterday’s, and weeks back.

Go to Publishing by clicking on it followed by Calendar to view the scheduled content in List, Week, Month format simultaneously across all social media platforms. If you want to concentrate on your TikTok contents filter for your TikTok profiles From the Profiles which you will get from Filter menu. Then you can specify which post types you wish to see, in addition to any tags or labels.